ABOUT

@RachelOBeauty

While most young girls were playing dress-up with their dolls, Rachel Odem wanted nothing more than to read her mother’s fashion magazines and play in her Maybelline and Revlon makeup. As her adoration for beauty and makeup continued to grow throughout her teenage years, Rachel noticed that very few of the images in magazines reflected her own unique beauty. With tightly coiled hair, caramel-colored skin and full, curvaceous hips, Rachel discovered her calling and set out to create a more diverse landscape in the world of beauty. Shortly after her 21^st birthday, Rachel signed a modeling contract with the FORD Talent Agency, breaking barriers as one of the few women of color in the commercial print division. Rachel appeared in several print and television campaigns for Curves, AT&T and Avlon Keracare, all while carefully observing and learning backstage and on-set makeup application and hair styling techniques. It was during this time that Rachel decided she wanted to show others how they, too, could create a name for themselves within the modeling and beauty industries. Armed with the knowledge she gained during her modeling career, Rachel went on to become a beauty consultant for Estee Lauder, IMAN and Bobbi Brown Cosmetics. In 2010 to take her beauty career one step further, Rachel also became a board certified esthetician, esthetics educator and cosmetology expert. Today, Rachel O. Beauty partners with some of the world’s leading brands such as Carol’s Daughter, Target, and Ulta Beauty to empower women of color to express their inner and outer beauty. In addition to her work with notable brands, Rachel continues to work in the salon industry as a texture expert and beauty influencer. Rachel O. Beauty has been featured in Chicago Magazine, Ebony Magazine, Essence Online and WCIU and on the Style Network’s hit show Chicagolicious. Of all the accomplishments she has achieved, Rachel is most proud of the women she has inspired to celebrate their own unique beauty on the inside and out.