This weekend I had the pleasure of attending not one but two makeup events. The first event was The Makeup Show Chicago held at the Bridgeport Art Center, I attend TMS every year for the wealth of education, deep discounts and an occasional celebrity sighting. The second event I attended and had the honor of being a guest speaker is the Beat & Snatched Makeup Class tour presented by Shea Moisture and Mimi J. I had so much fun in one weekend that I really don’t know where to start:) On Sunday I started my day at TMS by listening to a keynote lecture on mastering social media with Lianne Farbes. Lianne is not just a blogger who knows beauty but she is someone who really understands technology, SEO and so much more. Lianne’s top tips for social media success include:
- Begin with the end in mind develop a plan that includes your objectives and tactics to help take your business to the next level.
- Every business owner should have a great elevator pitch speech.
- Social media is really about engaging and sharing with your followers. Don’t just shout out or “advertise” take the time to ask questions and listen.
- Do tailor your content to the right social media network.
After Lianne’s awesome lecture I had to hurry and get shopping done and head on over to the Beat & Snatched class. As always minority owned business were on the top of my list so I stopped and made my first purchase with the ladies of Magnolia Makeup.
I love the vintage look, and I bought several eyeshadow pigments.
I was so glad to meet Celebrity Makeup Artist Ashunta Sheriff, I hate that I had to miss her lecture but glad I got to check out her new line of foundations.
I arrived at the Beat & Snatch class just in time for Mimi’s live makeup demonstration.
The class was sponsored by Shea Moisture and I finally got to take my first look at the Shea Moisture cosmetics line.
The colors are beautiful! Take a look at what I loved on my Instagram profile.
It was great to see fellow beauty industry insiders Chicago blogger Ms. Vaughn, Richelieu Dennis CEO of Shea Moisture and Ms. Nikki owner of Hair Executives hair salon.
Thank you to The Makeup Show for inviting me to attend and cover this year’s event. Extra special thanks to Mimi J for inviting me to speak to your guests, I truly enjoyed myself and I look forward to your continued success!
