Guest Post By: Beauty School ScArlet
A couple of months ago I was reading a something on TMZ about a celebrity (okay, don’t judge me; it’s not like you haven’t done the same thing) and I came across an ad for a website named esalon.com so, of course, I had to check it out because it was beauty related and after all, I love all things beauty!!!
As I clicked the link, I could not contain my excitement of what was in store for me. Were my eyes deceiving me??? Did I read this right??? A custom hair color site made for me, you and yes her too!!! Now I was more intrigued than ever to find out how this really worked.
Esalon.com was created by a group of stylist who wanted to bring the salon to the client without the sometimes insane prices of the salon and the DIY boxed color in the store that has been sitting on the shelf for weeks or maybe months and is a one size fits all. Each product is customized according to your needs, wants and hair texture. Hmm, something that is all about me…sign me up!!!
So, I did…I signed up and the process started with a series of questions for my hair profile.
- What is your natural hair color profile?
- What’s the percentage of your gray hair?
- Have you used any color treatments in the last 6 months?
- Have you had any chemical treatments in the last 6 months?
- What is the color of your eyes?
- What is your ethnicity?
- How long ago have you colored your hair?
You are then asked to pick a model that has your skin-tone and you can choose from different nationalities. You are also able to pick the color of hair that you currently have from the color swatches and they change on the model… how cool is that??? Now, I know you are like man this is amazing but wait it gets better!!! They ask more questions because they want to make sure they get it right!!!
- How well does your hair take color?
- How often would you like to color your hair?
- What is the length of your hair and how do you style it?
Now, you are back to the screen with the model and they ask you what is your desired hair color and you can pick from the color swatches, which change on the model. It will then tell you if the color is available in demi-permanent, permanent or both. You will then chose permanent or demi. The next screen shows you 3 different models with your natural color, dyed color and desired color as well as an overview of your profile.
After I finished my profile, I thought I was done but no…. they asked me if I wanted to add a photo of myself for my colorist to review because it would help them to see my natural color and match my color a little more. OMG…how freaking impressive is that???
The last screen shows me the next steps of the process:
- A professional colorist will review my order and contact me if they have any questions.
- They will custom blend a color just for me…that’s right me with personalized instructions!!!
- You can pick if you want a single order or auto-delivery and how often you want it. If I have any questions, I can contact them.
Wow, I was so excited and I could not wait for my package!!! I must say I was a little nervous when I got the package because it was so professional looking and I was not expecting that. I have colored my hair before but it was the box stuff in the store. This is a detailed and well put together kit with gloves, protective cream, sample packets of sulfate free shampoo and conditioner as well as a color remover pad. You also have the option of purchasing more items like a cape, mixing bowl color brush for application and color enhancing shampoo.
I love this concept!!! And here is what I liked about the product: it is easy to apply but a little messy for me because I am not a professional, I am a beauty blogger…LOL. The color lasted for 12 weeks before I started to see some gray returning (no comments from the peanut gallery please) :-). The color is not drying and it looks amazing (I did a great if I must say so myself…LOL). The color that I ordered is the color I look I was wanting…FTW!!!
However, there is some room for improvement but it is not with the product, it is the website models. I think more nationalities should be represented with lighter and darker skin-tones as well as the hair texture and length should change with the model according to what you choose so you can see someone that truly represents you to get the full idea of what the color can look like.
My final grade for esalon.com hair color is 5 out of 5 smooches…MUAH!!! Esalon.com I only ask that you consider my suggestion about the models so all women can see a truer representation of themselves. Happy Coloring!!!
